Evelina Khromchenko was born on February 27, 1971 in Ufa. In an interview Evelina said that she was born in the year when Coco Chanel died (1971). This was perhaps the only time Khromchenko reference to her age. In general, the date and place of birth of the business lady is carefully hidden.
Evelina is a journalist, television presenter and writer.
At the moment she is the international editorial director of Les Editions Jalou Paris. Evelina is responsible for the content of Les Editions Jalou in over 20 countries worldwide. For 13 years she has been an editor and creative director of Russia’s edition of the magazine L’Officiel – one of the most respected publications in the world of fashion.
From 1992 to 1997 she was a regular columnist of fashion radio station Europe Plus.
In 1994 she created and implemented the concept of the magazine for teenage girls Marousia.
In 1995 Evelina together with her husband, Alexander Shumsky founded PR-agency Artifact.
Khromchenko – the only editor in Russia, who is also the art director of its publication.
In 2006 she voiced the role of Miranda Priestly in the film The Devil Wears Prada.
In July 2007 Khromchenko became a presenter of the talk show Fashion sentence on the First Channel. In 2008 the show was awarded Taffy.
Her book Russian style was published in English and French in 2009.
In 2010 Evelina entered the Top-25 popular TV presenters in Russia, according to TNS Russia.